Product Life-cycle Management
We offer and combine several of our technologies to support the right choices and improvements to include in your product life-cycle management. The technologies we offer are explicitly suitable for Pharmaceutical, Healthcare, Cosmetic and Food products.
Every product and product range has its own life-cycle. After a product reaches its maturity phase most likely a decline phase will follow. A marketers first response is to give the product a performance boost by increasing marketing and sales budgets. In spite of this strategy the success of the product often declines or even fades out.